Chris has over 30 years of hands-on entrepreneurial and management experience. His extensive experience spans a wide range of areas, including global B2B and B2C retail, e-commerce and distribution, sports, food, production, IT, IoT, wearables, and smart materials. He specializes in problem recognition and problem-solving, strategic target definition, international sales and marketing expansion, and hands-on execution. One of his most remarkable achievements has been helping to build an international publicly-traded IT organization with a turnover of over €50M from the ground up.
Chris was broadly educated in technology, policy, and management, and followed additional sales and marketing (NIMA-B) courses. He later completed a shortened MBA at Business School Nederland.
He worked for 22 years for a US company, first as a sales agent, and then he moved to Germany to help develop the organization in Europe. As they say, “the rest is history”.
In 2006, he founded his own company to do a combination of strategy consulting and minority investment. Since 2013, he’s been a part of the “startup family”, working as a mentor and entrepreneur in residence for HighTechXL. Chris uses his international knowledge and experience to help startups to set strategic targets and guide their companies into the next phase of their value proposition and profit growth. He also advises them based on his knowledge of Greiner’s Growth Model.
In addition to his work with startups, Chris describes himself as being “street-wise”, and is interested in performance psychology, triggering and encouraging people, and observing and interpreting trends. His self-stated motto is, “Treat people with warmth and respect – you’ll be surprised with what you get in return.” He believes that people should use their talent to contribute to making a cleaner, safer, and more tolerant world for generations to come.
Chris was born and raised in the Netherlands, and speaks Dutch, English, German, French and Italian.